Dış Ses Hearing Aids: a three-language product and appointment site

• A hearing aid is bought face to face because of its price and how it is fitted: the site's job is not to close the sale but to bring in the right appointment.
• The Signia product family branches by technology generation (IX, AX, Xperience, Nx) and by form factor (in-ear, RIC, slim-RIC, invisible); visitors do not know those distinctions.
• There are three audiences whose needs do not resemble each other: development and durability for children, design and connectivity for adults, ease of use for older people.
• The centre does not only sell; it repairs, cleans, adjusts and makes moulds for every brand. That is a reason to call in its own right.
• The patient profile in Istanbul is not monolingual: foreign nationals and Arabic-speaking clients make up a significant share.

• Put the model catalogue into a structure that explains technology generation and form factor together.
• Send visitors to their own group (child / adult / older person) in one click.
• Bring service and home visits forward with their own pages, rather than leaving them in the catalogue's shadow.
• Keep an appointment one move away from every screen: call, message or leave a number.
• Run Turkish, English and Arabic on the same content, without changing page.

• 12 Signia models are published on their own pages: Insio IX, Styletto IX, Active IX, Silk Charge&Go IX, Pure Charge&Go IX, Silk X, Styletto AX, Pure Charge&Go AX, and the Integrated / Augmented Xperience, Signia Xperience and Signia Nx platforms.
• A one-line distinguishing note sits beside each model in the menu (“in-ear solutions”, “slim-RIC design”, “invisible comfort”, “RIC technology”), so visitors can choose without knowing the names.
• The catalogue page lists models grouped by technology series, making the difference between generations visible at list level.
• The product page runs on a single template: hero, “why this model?” feature cards, FAQs and a technical specification list, then the appointment call to action.
• The FAQs answer the real purchase questions: which level of hearing loss it suits, how long it charges, how many hours it lasts, how check-ups work.

• Three separate solution pages were built for children, adults and older people, with direct routes to all three from the home page.
• The children's page is written around early diagnosis, language development and school performance; the adult page around active life and design; the older person's page around ease of use and comfort.
• Each page carries its own visual language while using the same components, so the structure holds as content grows.

• Technical service has its own page: repairs, ultrasonic cleaning and maintenance, adjustment and optimisation, ear mould production and fitting, with a commitment to original parts and warranty.
• The home service page targets patients who cannot come to the clinic: a free hearing test at home, flexible appointments, service across Istanbul.
• Free hearing tests and device trial-and-fitting steps are described on separate pages, so the client sees the process from the start.
• The FAQ page gathers the questions that recur before a first appointment into one place.

• The phone number and WhatsApp line are fixed in the top strip, with a red “Book an Appointment” button in the menu.
• A dismissible “Call Me Back” bar sits at the bottom of the page: you enter a name and number, and a specialist calls back.
• On mobile a “Call Now” and “WhatsApp” bar is pinned to the bottom of the screen, where the thumb already is.
• The contact page combines a long form, a map, the phone number and WhatsApp, and every form is tied to a privacy notice.
• A live chat widget is embedded in the page for visitors who prefer to type.

• The Turkish, English and Arabic versions run on the same page; when the language changes, menu, content and form copy swap instantly and the visitor stays where they are.
• Language preference is stored in the browser, so a returning visitor is met in the same language.
• The site was built with Next.js and runs on Cloudflare via OpenNext, with pages pre-rendered and served from the edge.
• A blog section was built for hearing health content, and the sitemap and robots file are generated automatically.
• Analytics was set up through Google Tag Manager, so the return on advertising and search traffic can be tracked.

Whichever door a visitor comes through — a model name, “a hearing aid for my child” or “my device is broken” — they reach their own page, and on that page an appointment stays one move away. Because the three languages run on the same content, adding a new model or service grows the site in all three at once.

Mobile interface