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Marketplaces

Amazon Shopify integration

Amazon listing, stock and order flow, including cross-border scenarios.

What does this integration do?

The Amazon integration is set up for both domestic and international selling. Product data is mapped to Amazon's requirements, and the order and shipping flow is consolidated on the Shopify side.

The data it synchronises

Product and ASIN matching
Stock / price synchronisation
Order transfer
FBA / FBM scenarios
Returns management
Multi-market support

How the data flows

01
Market and model decision
Which country marketplaces you sell in, and whether fulfilment is yours (FBM) or from Amazon's warehouse (FBA), is decided. The two models need different stock setups.
02
Product matching
Existing listings are matched on ASIN; for new products, category requirements and product identifier rules are met.
03
Separating stock
In the FBA model, stock in Amazon's warehouse is held separately and never mixed with your own. Mixing them causes overselling on both channels.
04
Orders and shipping
FBM orders land in your own operation; on the FBA side fulfilment stays with Amazon and orders are transferred to Shopify for reporting.
05
Returns and reconciliation
Return rules differ by marketplace; settlement reports are reconciled with currency and commission broken out.

What we watch for in this integration

FBA and FBM stock must be managed separately; showing them as one pool is the most common mistake
For cross-border selling, pricing must account for exchange rate, commission and shipping cost together
Product identifier and brand registry requirements vary by category and are checked before listing
Return rates differ substantially by marketplace; profitability is calculated per market
Tax and customs are set up with your accountant and sit outside the integration's scope

The setup process

01
Data and permission analysis
We decide which data flows in which direction, which system is the master, and what API permissions are required.
02
Mapping table
Product, variant, category, warehouse and account fields are mapped between the two systems, one by one.
03
Development and testing
The integration is built on a development store; order, return and error scenarios are tested with real data.
04
Going live
It is released through a controlled switchover, watched closely for the first few days, with the error queue monitored.
05
Monitoring and maintenance
Logging, error alerting and API version updates continue under the maintenance retainer.

What we need from you before we start

Amazon seller account and API authorisation
Target markets and sales model (FBA/FBM)
Product identifier information
Exchange rate and pricing policy
Warehouse structure

Frequently asked

Stock in Amazon's warehouse is held as a separate location and never mixed with your own. Presenting the two pools as one stock figure is the most common cause of overselling we see in multi-channel setups.